Intent vs interruption
Google Ads reach people actively searching. Meta Ads reach people based on interests and behaviour while they scroll.
Creative requirements
Meta relies heavily on strong visuals and video. Google search ads are text-led and depend on keyword choice.
Best uses
Google suits urgent, high-intent services. Meta suits visual products, awareness, and building demand that does not yet exist.
Our recommendation
Start where your customers' intent is strongest, measure cost per lead, then expand to the other channel.