Decide what you want to be known for
Pick one or two topics where you have real experience. Narrow beats broad; 'hospitality revenue strategy' is more memorable than 'business'.
Optimise your profile
Use a clear photo, a banner that says what you do, and a headline focused on who you help and how. Your About section should read like a short story, not a CV.
Post consistently
Two to three posts a week is enough. Share lessons, opinions, and behind-the-scenes stories. Specific experiences outperform generic advice.
Engage before and after posting
Thoughtful comments on others' posts build relationships and visibility faster than posting alone.
Turn attention into opportunities
Add a clear next step, a newsletter, booking link, or website, so interested people know how to work with you.