1. Fix the foundations first
Make sure your site loads fast on mobile, uses HTTPS, and every important page has a unique title and description. Submit a sitemap in Google Search Console so Google can find your pages.
2. Choose keywords with buying intent
List the services you sell and how customers describe them. Phrases like 'accountant near me' or 'wedding photographer London' signal intent. One main keyword per page keeps things clear.
3. Write pages that answer the question
Each service page should explain what you do, who it is for, pricing guidance, proof, and how to get started. Helpful beats long.
4. Claim your local presence
Complete your Google Business Profile, add real photos, and ask happy customers for reviews. Keep your name, address, and phone consistent everywhere.
5. Earn links honestly
Get listed with your chamber of commerce, industry associations, and partners. Share useful data or guides that others want to cite. Avoid buying links.
6. Measure and improve
Track clicks, rankings, and enquiries monthly. Improve pages that get impressions but few clicks by rewriting titles and adding detail.